Cognos was founded in 1969 by Alan Rushforth and Peter Glenister. Michael Potter joined Cognos in 1972. It began as a consulting company for the Canadian federal government and offered its first software product, QUIZ, in 1979. During the Canadian recession in the 1980s, Cognos shifted its focus from consulting to software sales.
In 1995, Ron Zambonini was named CEO and brought new marketing strategies. Cognos grew successful with its business intelligence products for local area networks (LAN), but new Internet technologies had come into the BI industry faster than the company had anticipated. After Cognos issued a notice informing shareholders of a slowdown in growth, many sold their shares, causing prices to fall quickly.
This prompted Cognos to build its web technology through the acquisition of other companies rather than internal research and development. In September 2007, Cognos announced that it would be acquiring Applix. It had previously acquired 4Thought, Relational Matters, LEX2000, Interweave, DecisionStream, NoticeCast, Adaytum, Frango, Databeacon and Celequest, an operational intelligence company.
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